WebSphere Commerce is one solution for all e-commerce initiatives: multiple stores for different brands, subsidiaries or geographical regions; sell to consumers, direct to businesses, or through channel partners; sell online or via kiosk or telesales or b2b customer procurement sites.
WebSphere Commerce powers cross channel interactions with Precision Marketing. It centrally manages and extends the brand experience to desktops, mobile devices, Internet portals, and social networks while Management Center empowers marketers & merchandisers to create, manage and deploy personalized marketing campaigns across direct and extended brand touch points.
The strategic vision for WebSphere Commerce is to be Customer Interaction Platform, enabling companies to deliver a consistent, customer-centric experiences across multiple channels and touch points.
The majority of online consumers are cross-channel shoppers:
- 53 % used the Internet to compare product features and prices
- 25 % did so from a mobile device while in a store
- 1 in 10 sent text messages to friends and family during shopping trips